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Originally broadcast on
Monday, August 9th
9:45-10:45am
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Anthony Bradley,
Gartner

Social media is more than marketing communications. It is more than Facebook, Twitter, and LinkedIn. It is also more than the enabling technologies – wikis, blogs, social networks, etc. Social media is really about engaging communities, internal and external to your organization, in new ways to achieve otherwise impossible enterprise value. It is about strategy. It is about thriving, surviving or disappearing in a new age of human behaviors fueled by mass collaboration.

In this session we will discuss some of the major key issues NASA is facing in pursuing social media including: what is really transformational about social media, how is mobile computing amplifying the importance of social media, how are organizations employing social media for mission value, what are the major success criteria and common pitfalls, and how do you contribute to and move your social media capabilities forward.