Please answer any questions you find interesting, on point, and have time for. Thanks!

1)Would you say, in a nutshell, you are explaining how to conceive of and conduct effective outreach (to users) and inreach (behind the scenes to various IT groups and stakeholders besides users)? If not, then what?
2)Why do you think “Personify the Story: Elevating Profiles of the Teams” in order to ‘put the people behind the story forward’ is the best type of personalization? How about “Personify the Story: Tell me why I should care about your new widget?” instead? (Meaning, instead of personalizing the team behind the innovation, personalize the benefit of the innovation to the end user in order to drive adoption. What do you think?)
3)Here at NASA, what “social spaces” were you thinking of in order to create ripples?
4)What challenges in particular have you seen with a ‘bi-directional communication path’ and social spaces? Has finding and responding to comments, complaints, questions and praise posted in such an informal way in a variety of locations proven to be a challenge? And, is it the “story-tellers” responsibility to do so?

Question from the presenter: Do you think about a communications strategy to support every stage of the IT lifecycle?

Question from the presenter: What successes have you had?

Question from the presenter: What challenges have you faced related to communications aimed at trying to drive awareness and adoption?