Information overload? How many accessible and scalable communication techniques in social media can be utilized effectively to collaborate … and in NASA’s case, push the frontier of space exploration? It’s now been one week since we launched the NASA Google+ account and NASA has seen an overwhelming positive response. Over the last few years, we have been impressed with the rapid growth of NASA’s social media presence, so we pulled the data for Facebook, Twitter, and Google+ at the 20,000 mark. It took #NASA 469 days to reach 20,000 followers on Twitter, 276 days on Facebook, and only 4 days on Google+. As of this morning, between the three platforms, NASA has a combined reach of 2,264,854 (1,605,159 on twitter, 625,459 on Facebook, 34,236 on Google+). With NASA’s almost 35,000 followers on Google+, NASA is the third most popular non-Google page.
What’s more interesting than the number of followers on the Google+ platform, is how active the community has been. In the first week of use, NASA posted 53 times to Google+. These posts generated 18,854 +1’s, 7,969 shares and 1996 comments. The most popular post was the time lapse video from space.
There are a lot of possibilities for innovation through social media at NASA and this level of activity on this new media platform confirms there is still space to experiment and grow. In the next few weeks, NASA will continue to share our amazing and iconic imagery, but we are also planning on hosting hangouts with our scientists, engineers, and maybe even Astronauts! Our first hangout will be on Monday November 21st at 3pm ET with our Open Government Initiative. We’ll be discussing Open Source, Open Data and Social Media.
We’d love to hear what ideas you have on how NASA uses social media and invite you to share your thoughts here or on any of our NASA social media platforms.
Deputy Chief Information Officer and CTO for IT